Over the past 12 years at e.l.f. Cosmetics I have been an integral part of the team, helping drive the business from a small startup to a successful billion dollar IPO.
As the Global Artistic Director at e.l.f. I focus on product innovation, creating affordable products that meet consumer needs.
I travel the globe to discover, define, and forecast cultural and market trends that drive the creation of e.l.f.’s products.
Since joining e.l.f. in 2005 as the fifth employee, I have helped create over 1,000 products in the color cosmetics, tools, nails, and skin categories that has built the brand’s successful global cosmetic portfolio, in-store and online.
