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Ask Achelle

About me

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Hey guys, Achelle Richards here. Over the past 11 years at e.l.f. Cosmetics I have been an integral part of the team, helping drive the business from a small startup to a successful multi-million dollar international powerhouse.

As the Global Artistic Director at e.l.f. I focus on product innovation, creating affordable products that meet our consumer’s needs.

I travel the globe to discover, define, and forecast cultural and market trends that drive the creation of e.l.f.’s products.

Since joining e.l.f. in 2005, I have helped create over 1,000 products in the color cosmetics, tools, nails, and skin categories that has built the brand’s successful cosmetic portfolio, in-store and online.

1000
Products created
25
Awards won
10
years in the industry
1
patent

RECENT POSTS

Beauty Products

e.l.f. Beautifully Precise Brush Tutorial

I’m so excited to share with you guys the e.l.f. Beautifully Precise Brushes that I worked on. Check out the video (my very first youtube tutorial ever!!) and let me…

September 11, 2016

Recent Press

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Brands I've worked with

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