BEAUTY QUESTIONS? JUST...

Ask Achelle

About me

achelle-dunaway-headshot

Over the past 12 years at e.l.f. Cosmetics I have been an integral part of the team, helping drive the business from a small startup to a successful billion dollar IPO.

As the Global Artistic Director at e.l.f. I focus on product innovation, creating affordable products that meet consumer needs.

I travel the globe to discover, define, and forecast cultural and market trends that drive the creation of e.l.f.’s products.

Since joining e.l.f. in 2005 as the fifth employee, I have helped create over 1,000 products in the color cosmetics, tools, nails, and skin categories that has built the brand’s successful global cosmetic portfolio, in-store and online.

1000
Products created
38
Awards won
12
years in the industry
2
patents

RECENT POSTS

Beauty Products

e.l.f. Beautifully Precise Brush Tutorial

I’m so excited to share with you guys the e.l.f. Beautifully Precise Brushes that I worked on. Check out the video (my very first youtube tutorial ever!!) and let me…

September 11, 2016

Recent Press

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Brands I've worked with

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